Resources
Growth and Leadership Resources
A practical services and SaaS playbook, recent writing from Living Positive on Purpose, and conversations on commercial growth and leadership.
Featured Playbook
Services and SaaS GTM Strategy: A 10-Step Playbook
A practical marketing framework for services and SaaS across industries: understand your customers, clarify your positioning, build trust, align sales and delivery, and measure sustainable growth.
Read the playbookFrom the Blog
All posts →October 24, 2026
When the Rules Change, Keep Swinging
Google is changing the way brands get discovered, and AI is rewriting parts of the marketing playbook. But what happens when the rules change faster than our teams can adapt? With the World Series kicking off, I'm…
Read on Living Positive on PurposeSeptember 2, 2026
The Growth Leadership Reset Is Already Here
Growth leadership is changing faster than the titles we use to describe it. Research from Spencer Stuart, McKinsey, Gartner, and the Journal of Marketing validates what many CMO, CRO, CGO, and CCO leaders are already…
Read on Living Positive on PurposeAugust 14, 2026
Baseball & Marketing: It’s Anyone’s Season
What do baseball and marketing have in common? More than you might think. Both require consistency, the right players, a deep understanding of the numbers, and the willingness to adjust when the game changes. And just…
Read on Living Positive on PurposeAugust 12, 2026
Winning the Brand War: How Legacy Brands Become the Category Leader
Over twenty years in market should earn a brand automatic respect. It does not. When I asked the large language models what marketing leaders are searching for most right now, the answer was clear: everyone is stuck on…
Read on Living Positive on PurposeJuly 18, 2026
Nobody Was Lying
Four leaders, four numbers, one quarter, and nobody was lying. I went looking for what the research actually supports about the converging CMO and CRO role, revenue operations, attribution, and AI. Some of it held up.…
Read on Living Positive on Purpose
Podcast Appearances
- Beyond the Brief
Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
Chris Perkins, Model B · December 30, 2025
A conversation on strategic marketing leadership, team structure, and cutting through vanity metrics to measure what actually moves the business.
- Data Planet
Building Trust Through Organizational Culture
Emma Davis · 2026
How trust, culture, and clear commercial alignment become force multipliers for growth teams operating under pressure.